November 10, 2022

5 TikTok Thailand Statistics in 2022 that will blow your mind!

TikTok has crowned the most downloaded app in 2021 with 656 million downloads worldwide and in 2022, Thailand officially ranked 8th in the Top 10 countries with the highest number of TikTok users.

Brands are becoming more and more anxious about competing for creative content on TikTok, as evident by the hiring side, we are starting to see more and more job postings that require TikTok creative content skills.

This is because Brands are trying to capture Gen Z and millennials who, according to TikTok, are likely to tag a brand after the purchase, generating more content and engagement. 

According to the Digital Advertising Association Thailand (DAAT), TikTok is expected to be among the top 10 digital media spending platforms accumulating 455 million baht or 2% of total digital media spending in 2022.

Below are 5 statistics on TikTok Thailand that will convince you to shift your creative efforts toward TikTok


TikTok has the highest engagement rate in comparison to other social media platforms with an average of 17.9% for Micro-influencers (3.86% on Instagram and 1.63% on YouTube)

  1. Thai TikTok users grew to 35.80 million users in 2022
  2. 67% of TikTok users say their purchases on TikTok were unplanned
  3. Hashtag #Nanno, a popular Thai-made thriller series, accrued over 764 million views
  4. 86% of TikTok users agree that TikTok Ads contents are creative and entertaining which generates 1.7 times more engagement rate when compared to other platforms.

Apart from being a short video social media platform, with its competitiveness in the recommendation algorithm, in 2021 selected as top 100 global breakthrough technologies by MIT Technology Review, also offer a wide range of opportunities for both businesses and content creators like ‘TikTok Ads’.

TikTok Ads – where businesses can reach, retain, and convert their target audience through creative content. A seemingly familiar user interface for a digital marketer who has been working with Meta ads manager (formally Facebook), TikTok ads open up new ways to reach their users with distinct and engaging ad formats.

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