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How L’Oreal utilizes AR tech to improve its Omni channel marketing

L’Oreal, the 113-year-old French personal care company, foresaw the opportunities of the digital era early on and has been one of the leading companies driving the adoption of various technologies to improve their customer experience. In 2018, L’Oreal acquired a start-up company called “Modiface”, which has been developing 3D virtual make-up technology for the past

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Omni channel marketing: the online marketing strategy your customers will love

Omni channel is a marketing strategy that encompasses your target customer’s journey through a vast variety of tools and technologies, all to nurture leads and improve user engagement which ultimately results in the growth of your brand.  Many might be confused between multi-channel and Omni channel so let us explain the difference and what could

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