Omnichannel Commerce and a consistent shopping experience for consumers
Omnichannel commerce as a service
The eCommerce scenery is constantly changing worldwide, especially after the pandemic. Among these changes is consumer behavior has changed drastically, the consumers make their purchases online and pick it up at physical stores, this has become a regular shopping routine after the pandemic, also most of the millennials has abandoned the traditional ways of shopping. Buyer behavior has changed tremendously, forcing retailers and business owners to build competitive customer-centric solutions to adapt to current and future customer behavior. With that said, today, we see an enormous interest and development toward Omnichannel commerce as a service
Many successful online retailers have implemented an approach to be in as many channels as possible. The customer can choose where and how to buy their products or services. Building the right Omnichannel solution is highly time-consuming, requires a lot of work, or is even unrealistic. With this in mind, it’s essential to mention not to forget the investment needed for a company to build this solution and if it fails, well we maybe don’t need to explain the consequences since they are obvious
provides an end-to-end growth driver across your sales channels through a single platform (HodCommerce) while consumers move from channel to channel without interruption. This way, businesses are able to provide customer-first Commerce. In addition, Omnichannel eCommerce pushes multichannel commerce to a more intelligent level of service and integrates all your systems into one single platform
Many companies have a hard time understanding the true value an omnichannel strategy provides, they are afraid that an online strategy will ruin their bricks and mortar sales or that the cost of shipping and returns will be too high among other things, there are three areas of challenges
Many online businesses don’t have a clear strategy (short-term and long-term) aligned, they don’t know which part to invest in and which part to prioritize in the future, this can result in retailers investing in the latest trends without knowing what their business and customers need
Retailers that focus on the latest tech trends and don’t have a proper idea of what their customers are looking for, might be the ones realizing that their businesses are not scaling because the focus is too much on the latest tech than the customer experience and needs. This will be a capital-draining experiment and often is doomed to fail
Many retailers are competing to be leaders in advanced omnichannel areas without putting proper thought into identifying where to start and what their business needs, and which strategy they should invest in, to succeed every step of the way. So, the stress to keep up with the rivals and eagerness to turn their ideas into activities and actions will lead to them ending up with defective investments that damage their business value
Having these challenges in mind, there is a lot to consider to be successful, you need to think things through and have a clear vision and mission and give the processing time to reach your business objectives. We have worked hard to find the best solutions for the eCommerce business out there. Feel free to contact us for consultation
Our Omnichannel Commerce solution
Today we already offer our customers to help them build their eCommerce online store, also we decided to put much time and effort into building our HodCommerce service which provides you with all the functionalities you need to offer your customers a seamless and effortless customer experience. HodCommerce is Markethod’s Omnichannel Commerce as a Service. It’s a one-stop solution and gives your business a comprehensive set of tools to help you implement your Omnichannel Commerce strategy. Implementing an omnichannel strategy usually is challenging as we mentioned earlier, but we’ve gone one step further – our Omnichannel Commerce solution enables consumers to enjoy a consistent shopping experience across multiple sales channels and has a razor-sharp focus on customer value
HodCommerce exists in a few different editions. The platform is the same, but the configuration and templates are customized to minimize the onboarding effort and maximize how you can effectively use our platform as quickly as possible. This makes our solution highly customizable, and we can adapt it to many different businesses; below, we mention some of them we already have integrations
HodCommerce for Retail & Brands
Looking for a profitable omnichannel retail commerce solution? Look no further than HodCommerce! With integrations for all challenging product feeds to sales channels, Order Management Systems, Warehouse Management Systems, Accounting systems, etc.
omnichannel retail commerce solution to provide you with all the functionality you need for a successful omnichannel solution as a retail or brand. Our service makes you stay competitive and increase or maintain loyal customer relationships. So why wait? Get started with a free consultation!
HodCommerce for Schools
With Hodcommerce for schools, we easily digitalize school shops with minimized onboarding effort. Our solution makes it effortless to tailor the shop to fit schools’ branding and how they communicate with their customers (the parents). In addition, our platform makes the order and the delivery/pick process easy and gives a seamless customer experience
HodCommerce for OTAs (Online Travel Agencies)
HodCommerce can help small to medium-sized travel agencies with their different need, one example is lead generation or eCommerce functionality, by adding more sales channels to give alternatives to Booking.com and TripAdvisor that is already used by many OTAs.
we can configure our solution to focus on lead generation or have the actual booking performed on our platform. For example, many smaller or one-person travel guides/agencies prefer a lead generation system rather than a booking system to have a more personal dialogue with the potential customer (and with more opportunities to upsell). We also have marketing services that we can assist will to drive paid traffic to your site
HodCommerce has a full suite of components and features to support our unified commerce offering. We mention a few below
Our platform is built from the ground up to give your customers a similar experience in many sales channels. We will integrate these as intelligently as possible, and as long as the specific channel(s) doesn’t have limitations that make it difficult to integrate with, we can offer you an innovative and structured solution
Some examples of integrations features are the synchronization of
- Product information
- Order information
- Inventory data (location, amount, etc.)
- Wish lists, cart data etc.
Examples of sales channels can be marketplaces, point of sale systems (POS), social media, web services (home page, landing pages, etc.), Google shopping, etc.
End-customer User Management
Our user management gives the end-customer a cross-channel experience where they can use their existing Facebook, Google accounts, or use a password-less login for minimum barriers when they want to make a purchase or inquiry. We can also integrate with other 3rd party identity providers if required. This removes a critical “purchase barrier” for the customers
Delivery options and capabilities
Most of our channels can support several delivery options for a true Omnichannel Commerce experience, for example, a customer orders a product online, pick it up in the physical store and try the product on, and if the customer is not happy, he/she can process the return management in the same store. It is very much up to your strategy and capabilities how far you want to develop this process and what should or should not be handled
- Buy Online Pickup in Store (BOPIS or commonly referred to as “Click and collect”) including ship to store option if the product(s) are not available
- Ship to home
- Ship to a regional center
- Shipment and tracking available on all/several channels
Some sales channels only support some of these delivery options due to their nature; for example, Marketplaces tend not to support the BOPIS option. The end customer and your team can always trace the shipment
HodCommerce has product management capabilities to support various sales channels
Different channels might present the product in particular ways due to the nature of the channel. Therefore, we will adapt the system to the specific channel rules
HodCommerce can also be integrated with 3rd party product information management systems (PIM) if required. In addition, the product features can be customized on a channel-specific level if needed
Flexible fulfillment options
HodCommerce has flexibility regarding which channels are being used for order fulfillment. Normally all orders are fulfilled by your primary fulfillment center (read more on Markethods eCommerce enabler offering for fulfillment options from our fulfillment center) but in some cases, you might want other fulfillment options for example pickup in-store, fulfillment from the regional center etc.
An essential part of fulfillment management is the integration with an Order Management System (OMS); our integrations send orders in real-time to the right fulfillment center and can continuously be tracked from the admin interface
Infrastructure regions and data privacy
HodCommerce has infrastructure regions in Southeast Asia and Europe and follows the PDPA – Personal Data Protection Act B.E. 2562 (2019) and GDPR (Europe+UK) regulations. During the setup of HodCommerce, the customer has the choice to choose the most appropriate region where data should be processed and stored
Pre-built channel themes
Some of our supported channels have pre-built themes to make it easier to implement these channels; for example, the web channel has pre-built themes that can be used to reduce the implementation of custom design. On the other hand, we do not have pre-built themes for social media and marketplaces, for example, due to the nature of these channels
HodCommerce integrates with the leading payment gateway providers to support all popular payment methods in our regions. In addition, we also support payment that is done on other channels, such as.
- In-store payment
- payment via customer-provided mobile application (integration needed)
- Payment via POS-integration
Finance and Accounting
HodCommerce integrates with the leading accounting systems in your region to automatically register transactions from the different sales channels. Some sales channels are registered in real-time, and others are registered weekly; it depends on the nature of the sales channels. Marketplaces tend to do payouts weekly