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Boost Your Online Sales On Lazada

New Online Sellers

Challenges with starting on a new marketplace platform

  • Store creation
  • Campaign management
  • Create competing product offerings and pages (understand the competition)
  • Fulfillment management
  • Make it happen – The implementation project
seller on lazada
increase branding snd sale on lazada

Existing Online Sellers

There are a few challenges if you already are selling on Lazda, some of these are

  • Not enough sales (visibility/conversion)
  • Low ROI/high advertisement spend
  • Customer loyalty (customer LTV)
  • Fulfillment management
  • Product page design

You either recognize some or most of the challenges above, if not,  you most probably will further ahead and in some phase of your eCommerce journey. Regardless of either of the scenarios, our experts can help you simplify the process and save time, energy, and money.

Lazada Marketplace

Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform for online businesses. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam – Lazada connect this vast and diverse region through their technology, logistics and payments capabilities. Today, Lazada has the largest selection of brands and sellers, and by 2030, they aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure

Lazmall is a trusted brand on lazada

LazMall

LazMall connects shoppers in Southeast Asia to over 32,000 international and local brands through Lazada. It provides consumers with 100% product authenticity, guaranteed quick delivery, and a 15-day return policy. LazMall is a new standard in retail, allowing brands and sellers to directly engage with their customers in order to offer them a unique experience.

By becoming a LazMall seller you can take advantage of some benefits like:

  • Higher visibility and higher search on the homepage
  • Get the LazMall badge on all your products throughout the customer journey
  • Inclusion in a brand-dedicated channel
  • Access to Marketing Solutions Portal to accelerate your business
  • Dedicated service by Lazada’s customer managers

You can use Lazada sponsored solutions and access a variety of services. Sponsored Solutions are Lazada’s offering for qualified stores to place paid ads within the Lazada platform (website and app). Some of the services that we offer to help grow your brand and online business on Lazada are:

Ad management

Paid advertising is a powerful way to increase sales performance effectively. More importantly, having the knowledge, technology, and resources to manage and optimize ad performance is key to maintaining long-term profitability. Paid advertisement helps you do just that with adequate management of Lazada’s Sponsored Products campaigns across the entire product catalog

Artwork optimization

It's very important to work with your images on your marketplace and make them align with the product information so the customers get a good feeling, but it’s also crucial to keep the customer experience moving with a fast-loading website, you need to reduce the file size of your images as much as you can without sacrificing their quality, it’s also about a good image

Keyword analysis

It is crucial to understand that keyword research is still the basis for all SEO efforts, no matter what anyone says. Without keyword analysis, you would be shooting in the dark. Other factors come into play when determining SEO, but at the end of the day, they all come down to keywords. If you are a shop owner and aren't targeting the right keywords, you won't rank in Google or get traffic, which leads to fewer sales opportunities at the end, which, you don’t want to miss

Competitor analysis

Perform proper research about your competitor's ranking is a crucial part of your research, you need to find at least five or more competitors that provide the same service as you and then analyze the keywords those competitors are ranking for the ad you are not and then start work on your rankings

Campaign management

This is the map to all the activities related to marketing, a good campaign includes your goals for the campaign, a timeline, and tools you will use to facilitate the campaign, if you want to have an effective campaign you need to define goals, know your audience, set target audience, decide on resources to be able to handle the response to your campaign, marketing budget, content and monitor your campaign

Lazada affiliate program

Lazada Sponsored Affiliate Program

Lazada affiliate program or sponsored affiliate is a method for sellers to boost sales by creating an affiliate campaign. There are a lot of affiliate partners in Southeast Asia for Lazada, and they are typically content creators, leading ad networks, or individuals who manage sites or apps with a lot of visitors. The affiliate partners will advertise your products, and they will earn a commission for each successful sale as a result. You can use the Lazada affiliate program to advertise your products outside of Lazada and drive more visitors to your Lazada store. Joining this program is a great way to boost traffic, and you can experiment with it in your Lazada store

Benefits Of Becoming Lazada Seller

Get more visibility in the Lazada App – Your products appear on LazLive, Lucky Egg, and other placements within the Lazada app.
Get more traffic – By joining the program the partners will promote your products and this gives your products more exposure from websites and social media platforms.
Boost sales – You have the opportunity to get more sales from these visitors because your products can be seen by many people.
No other fees – This means you pay an affiliate commission for every successful order, with no other fees

If you want to learn more, you can check out Lazada University here