Search Engine Marketing
Enhance online presence with website maintenance and updates to attract customers
SEM
You are probably familiar with the acronyms SEM and SERP, if not here is a short explanation: SEM is paid marketing approach businesses use to boost their visibility on Search Engine Results Pages (SERP)
It might sound simple but it’s a lot to consider during the process. You need to find the right keywords and they must be aligned with your offering (products or services) also check your competitors and see if they already are using the same keywords, do the keywords get enough traffic, and if the list just goes on. But why use SEM? There are many benefits, here we mention some of them: you can find new customers faster by having the right SEM strategy, you can reduce your Cost Per Acquisition(CPA) and increase your Return on Investment (ROI) by getting customer much faster, you can expand your reach and find potential customers and much more
Search engine marketing is one of the most effective ways to grow your online business in a highly competitive market. With countless businesses out there all aiming to reach the same target audience, it’s never been more important to have a proper online advertising strategy and search engine marketing is one of the most important strategies to promote your products and grow your business. Look at some of our services below to find out more about how we can help to grow your business together
SEM AdWords
One of the highly important SEM strategies is how you should work with your ads, which advertising platform you should use, and which keywords are the most important ones for your business to catch the searchers and bring them into your website.
Markethod specializes in Google Adwords among the platforms on the market today. We believe that Google AdWords can make most companies successful if you use it in a proper way. It helps your business reach your online target markets through its search engine platform and partner sites.
It helps you in an effective way to drive traffic to your website. Advertisers pay Google to target users based on their keyword search, country, and device type, and deliver ads to users who are interested in their products and services through this network
There are some facts you should consider
- Your competitors will constantly try to outsmart you
- Increasing your budget might not give you more conversions if your campaign is not properly optimized
- If you do not tweak your campaign regularly you might end up back to square one and must start it again
Some of Markethod’s services within SEM AdWords are
- Ads management
- Remarketing
- Keyword analysis
- Target audience
- Pay Per Click (PPC)
Bid strategy optimization
You need to have a clear bidding strategy to stay ahead of your competition, it is a hard process but if you set it right it could be very rewarding, here are some bidding strategies you should consider:
- Have separate bid strategies for different campaigns
- Boost your conversions with ECPC – Enhance cost-per-click
- Conversion optimization – We optimize your campaigns to provide the best conversion, the campaigns can be configured to learn which audience and which traffic (keywords etc.) that is providing a better conversion
There are more strategies, contact us and we will explain the above and more
Ads management
An SEM campaign without a proper campaign structure, ad groups, and correct ads will fail, it is crucial to get this as good as possible from the beginning. Once the campaign is live the optimization starts work and there are many factors to consider. We have a daily and weekly follow-up on our ads campaigns and then we review the bidding strategy, searched keywords, and the result of the impressions the campaign had during this period. Every successful campaign must have a clever bid strategy which is a crucial part of your campaign. After all, more than 2 billion people purchase products and services online each year. You can entice these digital consumers to your business with smart and well-considered SEM bid strategies. Further, it may be easy to jump into managing an ad campaign, but delivering good results is another story
Google AdWords has a variety of campaign objectives to choose from, Sales, Leads, Website traffic, Product and Brand consideration, Brand awareness, and reach. The execution part is hard, to put it mildly, and you need to take a big chunk of your time to monitor the performance frequently. So how do you know what to choose and how to monitor a successful campaign? This is where Markethod comes to your aid. We help plan your campaign with your objectives in mind while working to achieve success cost-efficiently so you can spend your time where your business needs you to
Remarketing
What is remarketing and what is the power of having a good remarketing strategy? Remarketing is an increasingly popular advertising strategy or process targeting individuals who already have engaged with your brand, the aim is to increase conversion rates and lead generation. Did you know that 98% of your visitors will leave without converting? But Google has a way to continue tracking these visitors even after leaving your site, they do this by placing a code on your website also known as a” tag” or “pixel”, this is added to your visitor’s browser cookie and allows you to display your ads as they browse other sites or social media platforms. You can extend the types of information you share to include related products, services, and offerings based on your users’ browsing habits. With our help, we utilize tracking to segment audiences into smaller groups and find the best ads that actually convert. How a remarketing campaign can be successful drills down to campaign planning, budget allocation, audience segmenting, and more over the long experience of our experts, we help you increase your brand awareness, increase your sales, and boost your social media engagement
Keyword analysis
Keywords are the lifeblood of any SEM campaign. They’re the words and phrases that searchers use to find your product or service and they’re the reason you exist. The trick is to find the right keywords and bid on them, after all, just choosing any keyword will be expensive since you pay for every click, and you will not get the results you wish for. Good keyword analysis helps businesses get their products to reach their potential customers. By choosing the right keywords, businesses can make sure that their ads are relevant to the people who are looking for them. You need to know your camping goals, identify the most accurate keywords, and keyword bid price, and determine your campaign budget based on your keyword ideas
Target audience
Let us explain what (your) target audience means although it sounds pretty obvious; Your target audience is the group of consumers that a company aims to reach with its advertising efforts. You target your target audience with your marketing efforts, in other words. Here, the goal is to target a group of individuals that you think will buy your products/services which makes them the ideal customers for your company.
Surely, the more you spend on advertising, the more people you reach, but are they the right audience? With our target audience service and knowledge, we will narrow audiences using in-depth technical knowledge along with real-world experiences to identify audiences that convert
PPC
So, what is PPC and how can we help you? PPC (Pay Per Click) are digital ad formats like pop-ups, banners, and others. You only pay for the number of times an ad is clicked rather than the cost of the ad itself, which is what makes this type of marketing appealing. PPCs are based on keywords and therefore share many of the same SEO (Search Engine Optimization) methodologies as modern SEOs. It’s normally very suitable for small businesses with a smaller marketing budget. It could help you reach your results as fast as possible, have better control of when and where you want the ads to appear, and easy and cost-effective to start up
Landing page creation
Landing pages are a very popular way to convince your visitors to click your CTA’s (call to action) button and start the customer journey in your marketing funnel. You have the chance to convert them into leads and in the long run, make them become your loyal customers. Having a conversion-friendly landing page is essential to find the right customers and it could save you a lot of money and effort. It’s a good idea to have dedicated landing pages for separate goals, for example, have a separate post-click landing page to promote a specific offer and then create another one that asks your visitors to enter a webinar when you talk about that specific offer. In other words, your landing page should have a single purpose. It’s like you highlight one of many services/products on your homepage and focus solely on that service/product. Focusing is effective, you get results, and people that show interest understand your offering. We help you with Landing pages by making your visitors want to follow your business and become your loyal customers. We have done this for many other clients and have the know-how. Contact us for a consultation
Google shopping management
What is it? Google shopping is a highly important tool for your eCommerce business. It’s the pictures that you see in your google search when you for example search for “men’s shoes”. You will get measurable results and a return on investment for your business. We can help you by creating compelling visibility for your products, and developing result-driven strategies that help your products rank higher on google and more
Ad management
Google Shopping Ads, also known as Product Listing Ads (PLAs), are product-centered advertisements that appear on Google and Google Shopping when users search for products. It includes product images, price, and brand with additional information like reviews, shipping information, and promotions that can be added to the images. Shopping ads could be extremely effective marketing channels for e-business owners. Why? Because An advertisement can appear at the top of the search results (above organic results) if you target shopper-specific search queries with your product’s clickable images. To start with your advertisement, you’ll need to create and set up a product feed and connect with your google merchant center, this procedure connects your inventory with Google’s platform. We can help you from the first step by connecting your product feed to the Google merchant center and all the way to setting up your shopping campaign and connecting it to Google Ads
Product listing optimization
If you are an eCommerce owner and you are not using Google shopping, you could be missing out on enormous traffic and revenue! Or maybe you are running shopping campaigns, but you just do not get the revenue you know your products should be making. If that is the case, we can help you with your product feed optimization. There are several steps we will assist you with, like, optimizing your product titles, color attributes, competitive pricing, choosing the right image, and much more. Contact us for a free consultation
Audience targeting
Shopping campaigns can help you gain a deeper understanding of your audience. However, increasing your return on investment (ROI) with ad spend is not a simple task. It requires intensive work and an understanding of Google shopping targeting. It is a good idea to segment your audience to understand them better, for example, you can segment them as general visitors, shopping cart abandoners, recent converts, and loyal customers. Then you can work with your Affinity audiences by setting up Google shopping targeting for om affinity audiences, we will show you how
Affinity audiences in shopping campaigns can help advertisers control traffic and bid on target audiences that are most relevant based on the demographics of the products being sold. Google Shopping can help you identify your best customers and create ads that appeal to them. This can lead to greater revenue for your business. By optimizing your audience segmentation, you can see differences between your best and worst customers, then tweak your ads to reflect this
Bid strategy optimization
To have your Google shopping feed up and running and hoping that it will bring in sales is not enough, you need to have a clear bidding strategy to stay ahead of your competition, it is a hard process but if you set it right it could be very rewarding, here are some bidding strategies you should consider.
- Use Portfolio bid strategies, this enables you to create one bid strategy that you can apply on multiple campaigns. This is time-saving
- Boost your conversions with ECPC – Enhance cost-per-click
- Focus on Return on Ad Spend (ROAS) this will tell google to measure your conversions and will lead to that your bids getting the best conversion value
There are more strategies, contact us and we will explain the above and more
