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Search Engines Optimization is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. The basic goal for SEO is to rank your pages for keywords that your target audience or customers are searching for and if you are not ranking for keywords that actually get searched, then your SEO efforts are kind of meaningless
Contrary to SEM, SEO is free of charge, and you don’t pay for it. But it’s an art to get your SEO strategy right and it can take a long time, a never-ending operation. It is the process of increasing the visibility of your website in search engines and attracting more traffic. SEO has two main goals:
- To help you create a website that search engines can find, index, and understand its content
- To help you understand what users are searching for online so that you can create high-quality content to satisfy their intent
More than 70% of search engine users prefer to click on one of the top five options displayed in search engine result pages (SERPs). By appearing in one of the top spots, you can more easily gain visitors to your website or clients for your online store
Markethod can help you
Keyword research is the process of finding keywords that people are using in search engines. It is crucial to understand that keyword research is still the basis for all SEO efforts, no matter what anyone says. Without keyword research, you would be shooting in the dark. Other factors come into play when determining SEO, but at the end of the day, they all come down to keywords. Keywords set the entire foundation for search engine optimization. Unlike SEM where you must pay every time someone click on the specific keywords, here you don’t have to and its free, but only because its free doesn’t mean it’s easy, in fact, it takes months and years to master, and you have to have a systematic way and follow best practices etc.
At Markethod, we check if your keyword has search demand, the traffic potential of the topic, assess the business potential of the keyword or topic (the value a keyword has to your business), see if your keyword match the users intent, and finally we check how hard it’ll be to rank at the top of Google for that keyword. After been checking all the relevant keywords that is worth targeting, we present a list of relevant keywords that you can use in your organic search. By choosing Markethod you will save time and get results in form of generation of more conversions and sales and will get your hands on a professional keyword research
Technical SEO optimization
First of all, let us explain what Technical SEO optimization is; it’s the process of optimizing your website to help search engines find, understand, and index your page. It focuses on optimizing your website infrastructure to allow search engines to easily crawl it.
A well-optimized infrastructure is essential for an SEO-friendly website. Because search engines like Google rank websites based on their content, technical SEO is an essential strategy for every company that wants to be discovered online. It refers to the technical aspects of your website, including sitemaps, page speed, URL structure, schema, site navigation, and more. An easy-to-navigate website is one that satisfies the searcher’s intent, has internal links to and from your pages, and has a clean URL structure. It also has a site map, keyword-rich metadata, and optimized images and readability. A website with good technical SEO will also have fast load times, proper hosting, and a site maintenance plan that helps to reduce downtime. Above are some of the few examples we can help you with making your website easy for users to navigate and also help you optimize the indexing of your site. Because then again, if your page doesn’t get indexed, nothing else really matters so this is a crucial part of your site
Now let’s focus on why link building is so important. According to a study, there is a clear interaction between total backlinks and google rankings, and they also use other off-site SEO signals to rank your site. Building backlinks to a site is all about quality and not quantity. When Google crawls a webpage, it looks at the quantity of high-quality inbound links. The more quality links a webpage has, the better it will rank and if you desire to improve your SERP (Search Engine Result Pages) ranking using links, you must get links from related sites that have authority. Backlinks are absolutely crucial if you want to rank for competitive phrases, and competitive phrases are the ones that’ll drive the most traffic and revenue for your business. We can take care of this process for you
Local SEO (GMB)
Local SEO is a search engine optimization strategy that helps local businesses appear in Google’s local search results. Businesses can improve their online presence by using local SEO marketing techniques. Consumers looking for local services can find these businesses online more easily with Google My Business (GMB). If you want to reach your local consumers to sell your products, you need to know about how to do local SEO. Done right, this type of SEO helps a local business to appear more precisely in the Local Pack, the Local Finder, the localized organic results, and on Google Maps. If you are a local business owner, a franchise, or a Service-area-business (SAB) we can help you reach more people in your local area, drive more conversions, and enhance your reputation and much more
Technical SEO Audit
Firstly, let us explain what an SEO audit is; an SEO audit is an evaluation of your websites level of optimization for search engines and it’s the first step in a search engine optimization process.
If you have done a proper SEO Audit, you can review your *SMART goals and let the audit help you achieve them, example: By organic search over 12 months, you wish to achieve 50% leads. This, you will be accomplished by moving your target keywords at end of the page one to top half of same page. By doing this you can Identify problems and sharpen your SEO through your SMART goals.
A good SEO audit will also help you review your keywords relevance, perform technical analysis like rating your websites compatibility with mobile devices etc. and review your content for relevance and authenticity, backlink strategy and much more. What are the benefits? There are many, our SEO audit will provide you with these benefits
Our SEO audit report contains so many as 57 different check items (20 checks on the site level and 37 checks on page level to be exact) that is either on the site level or on your important pages. So, for example, if the SEO audit report includes 10 important pages it means that we check 390 items in the report!
We would love to help you with this, contact us for a consultation
*SMART goals applied in SEO Audit; you can have Specific objectives like more exposure, more leads or sales, Measurable like SEO, link building or real-words metrics (increase organic traffic, organic impressions), Achievable or Realistic (and relevant) goals and TimeLine
Conversion rate optimization (CRO)
CRO focuses on getting a better understanding of what drives, stops, and persuades your visitors so that you can give them the best online user experience possible and that is what makes visitors convert and ultimately improves your website conversion rate, in other words, it’s the art of increasing the percentage of the users who perform a desired action on a web site. CRO is calculated by dividing the number of conversions by the total number of visitors and multiplying the result by 100 to get a percentage. The average conversion rate is somewhere between 1% and 4% but these figures are sort of worthless because conversion rates vary widely depending on your conversion goal, also every audience and website is different, and most people do not share their conversion data publicly anyhow. You cannot compare yourself to or rely on an industry-standard conversion rate with 100% certainty. The best way to understand what your users want is to provide it to them, and then conversions will naturally follow. We use tools to help you understand why visitors aren’t converting into leads or customers, identify possible changes to make your website to increase conversions and implement changes to your website for the highest conversions